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Top 10 Internet Marketing Practices


Internet marketing is relatively a new marketing discipline. It is less understood compared to conventional marketing methods. It is unique compared to convention marketing in its offering of abundant free ways to market on the web. The following list shows top 10 internet marketing methods (both paid and free)

1. Adwords

Google Adwords is the de facto ad network in the internet. It has by far the highest number of publishers and advertisers signed up. As a result it provides an excellent tool to reach a wide audience quickly. The Adwords program covers the paid ads placed in the Google search pages and also the adsense ad space in the publisher network. Advertisers are charged on pay per click (PPC) basis. Advertisers would have to “bid” for ad space to place their advertisements. The actual bidding process can be quite complicated as Google use auctioning method to price ads.

2. Banner Networks

Banner Networks are different from Adwords in the sense that they provide CPM ad rates in addition to CPC. CPM stands for cost per thousand impressions. In this pricing method the advertiser is charged based on the number of time its ad is viewed on not clicks.

3. Targeted ads from reputed sites

Sometimes it is best to advertise directly on popular websites. Most popular websites will sell ad space on their website and their rates are generally lower compared to ad networks. Although they deal only with large volumes, third party media companies sought to buy these ad spaces.

4. Buy Links

Apart from banner advertising and ad networks, direct text links can also be bought in some websites. Although there are some ad networks dedicated to buying and selling text links it is best served if the target sites are contacted directly for paid links.

5. Viral Marketing

Viral marketing is very effective in spreading the word quickly in the internet. The popular tool for viral marketing these days is youtube, Everyday several videos are launched in youtube with the aim of users forwarding these videos to their friends. As more and more people watch the videos it spreads virally spreading the word about the website quickly across the internet.

6. Social Networks

Social networking websites are currently the most popular on the internet. Websites like Facebook and Orkut provide a unique to market a new website. The “network” nature of these websites provides a medium for message to quickly spread across large groups. Facebook provides more tools to the marketer like Facebook Apps, Facebook Pages, Facebook Connect etc. to do marketing in its website. It also offers paid ad listing.

7. Email Marketing

This is the older form of internet marketing and still relevant today. Although not as effective as before email marketing still forms a large part of internet marketing. This method should be used carefully or else the marketer can be seen as spamming which is illegal in most countries.

8. Internet PR

Lot of internet baser PR websites are available which can be used to release news on new product launches.  The trick here come in designing a press release which is news worthy so that it is picked up by other news agencies and enters public news broadcasts.

9. Blog

Blogs are one of the latest methods for spreading the word on new websites and products. Blogs have big following across the internet. The aim here is to write an expert quality blog and build a quality audience. This can be a effective tool to market a new website as blog garners lot of trust from its readers and they would tend to spread the word on what they read in these blogs.

10. SEO

Search Engine Optimisation (SEO) is the most effective form of internet marketing. Most users on the internet today use search engine to navigate the internet. Thus getting a good position in search engine result pages itself will get lot of traffic for a website. A white paper on SEO can be found here.